WordPress vs Wix – Which one is the Best?

The WordPress vs Wix decision is not an easy one especially if you are a novice to website building. Wix is among the big names in the industry and has so many celebrity fans like Karlie Kloss. On the other hand, WordPress powers approximately one-third of all the websites that are live today.

Therefore, it becomes hard to tell which one is the best platform between the two.

Even though these two platforms are both great, they are very different. As a website builder, Wix is easy to use and the company will handle all the technical issues for you. On the contrary, WordPress is a powerful content management system that demands more technical know-how but offers a high level of scalability.

To assess each of these platforms accurately, it is good to look at the ease of use, key features, design flexibility, value for money, support and help, and pricing among other things.

All these categories will help you to make an informed decision when it comes to WordPress vs Wix.

WordPress vs Wix

WordPress vs Wix: What is the Main Difference

Wix is an all-in-one website builder that meets the needs of non-coders and beginners perfectly.

WordPress, on the other hand, is a self-hosted open-source CMS. It means that you can use WordPress to build your Website from Scratch. On the contrary, Wix comes with everything ready and inbuilt for the user to start building the website.

You need more technical knowledge to use WordPress but it is more powerful than Wix. You should know to code if you want flexibility with WordPress. Wix, in contrast, makes everything as easy as possible. It has design assistance that will build for you a personalized website.

Wix allows users to build professional-looking websites easily and quickly, provides pre-designed templates, in-house features, and built-in security.

WordPress, on the other hand, is ideal for creating complex websites. It gives you full control and flexibility. You will have to get hosting (Bluehost is the best), run updates, install plugins, and many more.

Wix vs. WordPress: Ease of Use

It is good to understand which platform has a gentler learning curve. When dealing with the ease of use, WordPress has a steeper learning curve. The flexibility of WordPress attracts more people but it also comes with some level of complexity.

WordPress will make the world oyster for you if you have some coding knowledge. You can edit anything but require some advanced technical know-how to make adjustments. Alternatively, you can hire a skilled developer though it can come at a high cost.

Even though Wix has some limits, it is built and designed so that it is easy to use by non-developers.

It is much easier to learn to use Wix. With Wix, you have a What-You-See-Is-What-You-Get (WYSIWYG) website builder. Thus, you can drag and drop shopping cart buttons, slideshows, pictures, paragraphs, etc. on your web pages. You can also resize anything within a few simple clicks.

Therefore, it is much easier to use Wix than WordPress. The simple drag-and-drop editor makes building websites with Wix quite easy. WordPress, on the other hand, is more powerful than Wix even though it comes with some complexity. Learning how to use WordPress will take you more time.

Design and Customization

This feature basically refers to how creative you can get. WordPress prides itself for design and customization. It does not have any limit as to how you can customize your website even though it is not overly simple to do so.

As long as you have coding knowledge, you can make wholesale changes in the themes of WordPress and really put a personal stamp on the WordPress website. WordPress has a long list of free themes and templates and you can start working from there. However, if you are serious about the authenticity of your website, you may wish to buy one of the premium options. It is advisable to buy WordPress themes from the platform itself.

Wix, on the other hand, allows you to pick from a long list of more than 500 templates. All these templates come pre-populated with content examples and are categorized by industry. This gives you an idea of how your final website will look like.

Wix has more than 500 professionally designed templates which are categorized by industry. Each template has inbuilt features that are relevant to the industry that it is categorized under. It will save you time and effort of trying to get something like subscription forms for the magazine site.

You can access the Wix template code but this is recommended for the technically advanced users only. You will use the simple drag-and-drop builder to customize everything easily. You can always use the WIX ADI if you simply don’t have time or are not bothered about design and customization.

WordPress vs Wix: Which One has Extras

Both Apps and plugins do the same things by allowing WordPress and Wix users to add extra functionality beyond the basics to their websites. The common add-ons include functionalities like Twitter or Facebook ads to your website. It can also include your store section to your Facebook page.

WordPress is an open-source platform hence its codes are open for all people to modify and use. Any coder or programmer can create their own plugins or themes for other users to download for free or purchase. It is one of the top reasons why the WordPress community has now expanded to more than 75 million websites.

Wix, on the other hand, isn’t an open-source platform. Therefore, only the private developers of the company can produce website building tools. Therefore, the tools of Wix are integrated in the website builder fully and have lower chances of being buggy.

Wix has been expanding its Apps Market and hence you can add so many functions to your Wix website. The Apps are integrated fully and you should not worry about installation. If you have technical issues with these Wix tools, the company will fix them for you.

WordPress vs Wix: eCommerce, Blogging, SEO, Help and Support, and Pricing

There are other elements that we have not looked at in this content. The first one is with regard to online selling. WordPress is better than Wix when it comes to e-commerce. This is possible as long as you don’t mind the higher technical demands and additional cost on an e-commerce plugin.

However, the inbuilt e-commerce functions of Wix are a great choice for small stores.

When it comes to blogging, WordPress is also better than Wix. The features that give you better blogging options on WordPress include features images, private posts, and native commenting among others.

Both WordPress and Wix offer solid SEO including basic, inbuilt SEO tools. The two platforms also offer plugins or apps that grant you access to more advanced SEO features. Yoast is slightly better even though the Site Booster that is included in most Wix plans costs at no additional cost.

If you get stuck along the way, you will need technical support and help from the company. The help and support that Wix provides is more than what you get from WordPress. You can easily get help by reaching out to Wix support, help center, email, and phone.

Wix prices are easier to budget and cheaper than WordPress. Wix has a set monthly price and WordPress tends to vary drastically. When you factor in extra costs like the domain name, plugins, and hosting, you will note that WordPress is always more expensive than Wix.


This article gives you great insights about WordPress vs Wix. The choice you make depends on the type of website you wish to build and your budget. It is good to make sure that you get a platform that will meet all your needs perfectly.

I am a traveler by profession. I created BackpackUnion to give people a better view of the product before they make such an important purchase.

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