If your website isn’t making the most of video content, then now is the time to start doing so!
Web pages that are full of text might be great for some people, but there are lots of people out there who are craving video, and you only stand to benefit by giving it to them.
Here are 5 reasons why your website needs more video content.
Table of Contents
Different Personalities
Not everybody is the same, and not everybody wants to read 2,000-word articles for every search they type into Google.
The fact that YouTube is now the second biggest search engine in the world goes to show that humans love video, and in lots of cases, they prefer it rather than written text. Your text is excellent, it pleases the search engines, and engages lots of people, but you might as well satisfy the video lovers out there.
Different people want different things from your website, and video is an easy way to appeal to more people.
Video Gets the Message Across – Quickly
Video is extremely effective at getting messages across. People might spend lots of time skimming through your written text without every really understanding the message you’re trying to get across. Studies show that viewers retained 95% of a message when they watched it on a video, versus just 10% when they read it in text.
People’s time is precious, but with videos from a top videographer like itsbernard.com, you can effectively convey your message in the short time you have people’s attention.
Longer Engagement
Remember, you have 15 seconds to grab someone’s attention, and average sessions durations are only about 2 minutes and 17 seconds! Neither of these figures gives you much time to work with, but a video is an excellent way of grabbing someone’s attention and getting them to engage with your website for longer.
People love stories, and if you can successfully craft a story through your video, then you will find people stick around on your site to find out how the story ends.
Showcase Personality
Converting customers isn’t easy. Usually, you convert a customer on their first visit to your website, so you must focus on building a relationship with your visitors.
Video is an excellent way of showcasing your personality and starting to build that trust with the customer. The text has a way of creating trust through authority, but it’s hard to show your personality in quite the same way as with video.
People respond to your personality, making video a useful tool to boost conversions.
Google Loves Video
Google knows that people love video; therefore, Google loves video. Videos appear for 55% of keyword searches on Google, which goes to show how seriously the search engines take this medium.
When you’re adding video to your content, you’re not just improving the experience of your visitors, but you’re also making the search engines happy – and they can make you very happy when they start listing you at the top of the rankings!