‘White-hat’ is an all-encompassing term that refers to agreeable optimization practices. It doesn’t just refer to link-building. All the SEO practices that align with Google’s optimization guidelines are thought to be ‘white-hat’. In simple words, practices that are clean and abide by Google’s rules.
‘White-hat link-building’, therefore, refers to creating backlinks by writing valuable content that gives a wholesome user experience rather than manipulating the rankings using dirty or black-hat methods of SEO.
What Is Link Building?
It’s the practice of communicating, encouraging, and often persuading website owners to write/publish a post with a link connecting to your site.
The PageRank algorithm by Google has based on the premise that quality links indicate a vote of confidence. It sees high-quality links from relevant and authority websites as a major ranking factor before determining where to put which page in SERPs. In this post, we look at some of the most promising link-building techniques.
Why Should You Engage Only in White-Hat Link Building?
Although black-hat SEO practices may seem tempting as they yield quick results, in the long run, they don’t work. Google is very strict about unfair practices. Any site that falls out of line may face serious consequences that often cost them rankings as well as months of hard work. You could end-up fixing your mistakes for years. Black-hat practices are a matter of serious concern.
Google is constantly penalizing low-quality and spammy backlinks that point to a site. If you don’t want your rankings to plummet, just stick with fair practices of link-building.
According to link-building agency Nine Peaks Media, it’s important that you never manipulate search engines. That means, avoiding any kind of participation in buying/selling links, link schemes, link farming, auto-generating/spinning content to produce quick links or producing low-quality backlinks.
White Hat Link-Building Techniques
Although a slow process, guest posting produces promising and highly valuable back-links to your site. The number of links may not be much, but they will be quality ones and worth the effort.
The trick is to contact relevant sites with greater authority and supply them with valuable content. Guest posting gives you control over the context in which to add links and mention your brand. If done rightly, it will give you a nice backlink profile and offer link equity.
Be sure that your content caters to a relevant audience. You can reach out to bloggers, media outlets, PR sites, or other relevant players in the industry. Many sites will allow you to create a link back in the author bio as a way to gain exposure. Guest posting is an excellent way to get brand mentions and establish yourself as an authority in the industry/niche.
Utility Link Building
Utility link building applies to companies that sell local services such as internet service, TV, or home security systems. For such companies/websites, lin-building is a cakewalk. They don’t need to write special content.
All they have to do is send quick emails. They can reach out to local resource pages, utility sites, and/or local government sites. They can also reach out to real estate sites. Ask them to include a link pointing to your site as a way of supplying relevant resources.
This method is quick, effective, and engages local audiences that are already interested in your products/services and are actively searching for relevant information on them.
Give a Testimonial
Testimonial link-building works both ways creating a win-win situation. Many companies will give you a chance to write a review about their product/service. All you have to do is write a few words about the experience you’ve had.
Not only does it help to build customer trust, but the practice also presents webmasters with an opportunity to get a backlink and also potential traffic. Websites that accept testimonials often have high approval rates than your typical emails requesting links.
Companies get a testimonial while you get rewarded with a back-link.
Broken Link Building
Sometimes a site would discontinue a product/service, or remove outdated content. At times they will re-launch a site. All of these things can break some of the old links. Such URLs lead to nowhere.
You can use ahrefs to find broken links and contact the website owner. If you can offer relevant replacement links that work in the right context, this is called a broken-link building. You will need to find the original reference/context of the link and make sure to supply similar content that fits the context perfectly. Send an email to the site informing them about the broken link and supply them with a new one.
Using a bunch of SEO tools or via Google search queries, you can find the sites that have mentioned your brand name. At times, these sites forget to provide a link to your brand.
You can reach out to such websites and ask them if they will supply a link for your site. You can use Google Alerts to notify you every time someone references you or your brand name in their article/post.
Resource Page Links
Resource page linking is based upon the concept of utilizing undervalued or under-promoted resources on a client’s site. These resource pages can be a calculator, a widget, or some other tool that is not advertorial. Your goal is to search through the site and find missing links that may help the community by redirecting them to relevant tools or resources and offer relevant links.
Link building is a highly promising SEO strategy that can yield promising output for years to come. Just be sure to practice healthy practice that Google approves.