Onsite SEO speaks of the optimization of elements on a website which allow search engines to crawl, analyze, index and return appropriate results for users. These optimization jobs are executed on the website itself in contrast to the tasks performed elsewhere on the internet to effect a site’s ranking.
Onsite search engine optimization emphasis on those things which a website owner can control. It is considered to be the basic aspect of the presence of the website in search. Contrary to Off-site SEO, On-site SEO is much more vital and fruitful but both are necessary to achieve the heights of success.
Page Titles and Meta Descriptions
Page titles are the text that gives the impression of a website at the top of the webpage in the browser tab. They may also appear in other areas for instance, on the main blue heading of search results pages or in the snippets produced when URLs are pasted into social-media websites. Page titles are one of the first means people learn something about your website when they probe search results pages from left to right. The page title should be enriched with the following things:
Titles should not exceed 60 words and also provide maximum information about your site.
The target Keyword phrase must be a part of the title.
The Page titles need to withstand the same titles by other rivals.
They must be catchy to sell the webpage.
Meta descriptions are snippets of text which search engines and other websites use to give a preview of the internal product description on the search engine result pages. They basically serve as an extract of your site (like page titles) which make people click on a search result. Meta descriptions should contain the following essential characteristics:
They should contain in between 155 to 160 characters having rich and useful info about page
Like title pages, they should also contain the target keywords
Avoid repetition of words and facts
Headers and Sub-headers
Headings talk about the headlines that are shown in bold letters before paragraphs of text on a webpage. In Onsite SEO, software programs which are known as bots, crawl the internet to index web pages.
These bots include headings to describe what the content on your page is about. H1 headings are thought-out the most effective and point to the most important concepts on the page. The Page headings can be written by adopting few practices, some of them are:
Page headings need to assist the content on the page to break up.
Headings should be kept such that they briefly describe the content underneath them.
If the sub-headings contain the keywords, it can be more effective.
Every page ought to have one H1 heading and the sub-headings i.e. H2, H4 and so on.
It is recommended to use long-tail keywords in Headings.
Profound Page Content
The content on web pages should be as considerable as possible. This means that it should cover a topic area entirely and be framed as a trustworthy resource for that specific topic compared to other, like content on the web. Content that fits in this frame is characteristically well-written, revised, proofed, contains links to additional resources, etc.
It should be noted that each page on your website must have content of this caliber, but the Practice Area, Bio, About, Service, and Blog topic pages ought to have ample amounts of well-written content that needs to be longer than 600 words and contain links to external sources that can support the points it has enclosed around. It should be quite unique from other similar pieces of writings on the internet.
Your content must be devoid of all grammatical and spelling mistakes. Relevancy is something to keep an eagle eye on while writing the content. It is more convenient if your content engulfs maximum information in minimum words. The content is different for different pages on your website. For instance
Creating convincing and valuable content will possibly influence your website more than any of the other factors debated here. Users easily understand good content when they see it and will probably recommend it to other users as well. This could be through blog posts, social media services, email, forums, or other ways. While writing content you must avoid:
Writing disordered text with numerous grammatical and spelling errors.
Stroppy or off-color written content.
Don’t embed text in videos and images for written content.
Putting large amounts of text on variable topics on a page lacking paragraph, subheading.
Inserting several unnecessary keywords which can annoy the users.
Reusing existing content that will bring little extra value to users.
Internal linking basically intended in linking one page on a domain to another page on the same domain. These could be links in steering list of options that lead to other pages as well as links in page copy that lead to other pages. PageRank streams throughout a website’s pages just like it streams from one website to another. Internal linking is tremendously significant for the flow of link authority on the whole website.
Each time there will be different internal linking strategies depending on your objectives so there are no two ways about it. That being the case, here is some extensive course of action to keep a close eye on:
Use relevant anchor text from blog posts to link service pages.
To spread rank of the page, you need to link popular pages to less familiar pages.
Make sure the home page is accessible from all other pages on your website.
You are required to add links to the most vital pages on your site from the home page
Logical Connections and natural linking will only be the key to optimize your website.
Do-follow links are more important therefore ensure your all links are do-follow.
User experience has always been an important factor whether it is Onsite or Off-site SEO. It is actually a study to check how people use your website and whether the goals are being achieved or not. Thus, user experience not only provides value to your site but also give you scope to check out and optimize your website.
A user’s experience is built upon the basis of the usability factor that is a vast concept. Here are some methods to increase user experience to achieve the goals of optimizing the page:
The page speed should be high to load the page quickly.
All the links on your website should work properly.
The website should contain a logical design and category layout.
The content of the site should be entertaining and informative.
Page speed refers to the swiftness of your page to load and be ready to interact with the user. The speed of the website varies from page to page. If it is too slow, it can badly affect the ranking of your website. This is directly related to user experience as the pages which load slowly can make people bounce off your site. Some suggestions are there to be followed regarding the speed of the page:
The load speed of your page should not be more than 3 seconds.
The files could be compressed.
The number of redirects on a URL should be reduced.
To conclude we can say that Onsite SEO is more than sandwiching a few keywords into Meta tags. It is about satisfying search intent and providing the searchers what they want from your site. It is really a significant step to optimize your website and eventually increasing the rank.