Whether you are new to the blogging scene or a seasoned content writer, it is important to know that outreach is an essential part of a blogging strategy that cannot be slept on if you want traffic growth and business traction.
Much like with any business relationship, building up strong connections and links can help companies (and their sales) blossom, and outreach is just one of the ways to do this.
If you want to understand the benefits of outreach for your business, then let’s get into it!
What is Outreach Marketing?
Known as just ‘outreach’ for those already in the digital marketing circle, outreach is essentially exactly what it sounds like – reaching out to others and improving your business somehow. Who is reached out to includes influencers, other businesses, bloggers, or publications, to develop a relationship where they are happy to share links back to your content, so you are able to reach new audiences and drive further traffic to your site? Of course, this relationship should benefit both parties, so often you will pay to have a guest post on their site or pay for a link to be promoted, and if you want to get experts involved, then hire a blogger outreach service to help!
Get That Referral Traffic
The prospect of tapping into an entirely new audience is one that excites many of us businesses. After picking your collaborations carefully, expect to hopefully enjoy an influx of new audiences you want to be reaching. Referral traffic is great for a few reasons; Of course, there is a likelihood that this will help your sales increase, which is great, but there is also a good chance that it will increase your brand awareness, significantly contribute to your click-through rate (CTR), and give you overall visibility on Google.
Boost Your Websites Value
Another important benefit that outreach marketing provides is boosting your website’s value. This is also related to the referral traffic that you gain working with a collaboration; as more people link to and visit your website, the more data tells Google that your website is of important value for those who are searching for your keywords. This is important because if Google thinks your site is of value, then this, in turn, can boost your search engine results page ranking (SERPs).
New Customers! Woohoo!
Need we say more? Outreach marketing can offer us the chance to gain new customers, who could then become a spokesperson for your business. Word of mouth is still extremely important, so getting new customers on board will only offer more potential to expand even further.
It Is Cost-Effective
Outreach marketing can be one of the more cost-effective options for promoting your business, and you are also not tied into a contract with another business or influencer if they turn out not to be the right avenue for you. In addition, this means you can tap into multiple different audiences at any time, even as a one-off!