With over a billion monthly active users, Instagram is one of the most popular social media game sites on the web today. Every day, millions upon millions of photos are posted to the platform, allowing Instagram to cater to every niche imaginable.
This is both a positive and a negative, as there’s a great deal of opportunity available, but because Instagram is so crowded, it can be hard to gain popularity.
It can feel impossible to find an audience on this social media giant, but don’t worry! There are things you can do to improve your Instagram game.
By implementing a few tips for Instagram into your strategy, you’ll find it much easier to start seeing results!
To learn everything you need to know about how to get Instagram followers, just keep reading.
Your Instagram should be consistent. If you’re building an account around outdoor activities, for example, that’s what your audience is going to want to see.
Post everything with a purpose. What story are you trying to tell?
Say you build an Instagram around your love of cooking (great idea!). Every photo you post should have something to do with cooking. If you randomly start posting about fashion, your audience can become confused and, even worse, lose interest and unfollow.
You also need to have a voice and stick to it, and it’s best if this voice is your own. If you’re trying to be someone you’re not, your audience will pick up on it. When it comes to social media, nothing turns people off more than someone who is inauthentic.
Instagram users spend a great deal of time with the app and website, so in order to stay competitive, you need to post often. Now, you don’t want to spam your audience with content. But if at all possible, it’s a good idea to post to your feed at least once a day.
Instagram stories, however, are a whole different ballgame. Post there as much as you want! Some accounts even use Instagram stories as a way to vlog their day to day lives, which is a great way to keep your followers engaged with your account.
3. Master the Use of Hashtags
The most important part of your posts, aside from the pictures themselves, is the hashtags. Mastering the use of hashtags is truly the key to building a successful Instagram account.
Do your research to determine relevant hashtags. You want hashtags that are popular, but not so overcrowded that no one will see your post amongst the sea of others. Each Instagram post allows you to add 30 hashtags – use all of them.
Experiment with different hashtags, but when you find one that works, write it down. When you have a list of effective hashtags, you can copy and paste them into each of your posts! Just double-check that they’re all relevant when you do so.
4. Always Tag Your Location
Another useful tool is the geotagging feature. Always use it! It’s essentially an extra hashtag that allows people to find your content based on your location.
If you’re posting about hiking, for example, tag the trail or mountain that you’re on. When users search that location, they’ll see your post and possibly come to your account and hit follow when they see that your other posts are similar.
5. Make Your Content Shareable
While you should watermark your original content, make sure the watermark is clearly visible but unintrusive. People are much less likely to interact and share your posts if there’s a giant, distracting watermark across the picture.
Also, ensure that your pictures are the correct size for Instagram. You don’t want half of your beautiful image to be cropped out because it was too large. If you need help determining the correct dimensions for your photos, this site can point you in the right direction!
6. Post at the Right Times
Unless you have an Instagram business account that gives you your analytics, this might take some time, but it’s important that you time your posts well. The best way to do this is to experiment with posting at different times of the day with the same hashtags and see which images get the most attention.
If you’re on the East Coast and post early in the morning, most of the West Coast is still sleeping! Finding the perfect time to post will take a bit of trial and error, but is well worth it in the long run!
7. Become an Active Member of the Community
Posting your own content is great, but to build a thriving account, you also need to engage other people. In your own pictures, always tag other people when you can.
It’s a good idea to tag larger accounts in your niche. Not only will you appear in the tagged photo section of their account, but they might repost you to their audience, giving you greater exposure.
You should also like and comment on others’ posts. Get your name out there! Don’t comment just to plug your own account, either. Make your comments positive and complimentary, both the account and their audience will be more likely to come to your page.
Use These Tips for Instagram to Build a Successful Account
Breaking into Instagram takes a bit of strategizing and patience, but once you find your stride, building your account will be a breeze! And using these tips for Instagram will help you get there faster.
Remember, the best thing you can do is be yourself. People want someone who isn’t afraid to be their authentic self. Be true to you and you’ll find a following who loves you for it!
For more tips and tricks on taking your social media game to the next level, be sure to take a look at our blog!