If you are a newbie entrepreneur who is setting up a new business or our business is relatively new, and you want to expand your social media exposure, you are in the right place. This article gives you beginner-friendly tips to help you expand your social media exposure in order to create awareness for your brand, products, and services.
These tips include:
1- Increase Your Social Media Presence
As a beginner, one of the best ways to boost your social media exposure is through local targeting, especially if you are targeting a local clientele specific to a certain area.
You can increase your local social media presence by including local name, address, and phone details on your social media accounts and main pages. You can also use local keyword phrases in the content you will use for your local websites, pages, and blogs.
Creating valuable content is one of the best ways you can expand your social media exposure. Valuable content will generate engagement and social signals [comments, shares, likes, etc] from your targeted audiences.
So, it can basically help increase the number of Instagram followers. Moreover, valuable content can also positively impact the image on your brand, giving your followers the impression that you are capable of providing them with high-quality and informative content they can read and view. You can hire a social media manager to help you create high-quality content.
You should not only focus your social media marketing efforts on posting content consistently; instead, your content and campaign should be geared towards interacting and engaging with your social media community.
To achieve this, focus on generating content that is appealing to your target audience, include Call To Action [CTA] within the content, respond promptly to every comment, and so much more.
4- Post At The Right Time
Even if you produce high-quality content that will be loved by your target audience, if you post it at the wrong time [when your targeted audiences are offline], your content may not be read or viewed. So, you should only post your content when your targeted audiences are online, and they can read or view your content on whichever device they’re using.
You are the only person who is in a better position to identify the best times when your targeted audiences are online. And remember to post more content frequently.
The more the better….
Posting your content at the right time can help increase your social media status since your targeted audience will have the opportunity to view or read it.
5- Give Out Lots Of Freebies
It is always better to give than receive, and this applies even to the online world. Giving out discounts is one of the best ways to make your customers become loyal to your brand and even buy more.
However, freebies don’t have to be products alone; they can also mean posting education and relevant articles, how-to’s, free videos, free webinars, white papers, etc.