Even if you’re new to the world of entrepreneurship, you must have read some blogs posts in your career. Regardless of your business plans, the blog should be an essential part of your marketing agenda.
It will help you share your ideas with different online audiences.
Also, running a blog will add to the SEO-potential of your website.
So, if the big players realize how important their blogs are, smaller entrepreneurs should follow suit.
In this article, you’ll learn some handy hacks that will make your blog stand out from other similar online places.
1) Insist on Authentic Content
No matter if you publish only your own blog bits or you
allow for guest posts, it’s important to insist on authentic content.
You’re trying to establish your small business as a unique
business identity. Therefore, it’s important that it brings as many original
items to the market as possible.
Aside from products and services, this authenticity should
be reflected in your blog content, as well.
For instance, you can publish an interesting success story
about a business or a post that covers the current stats in your niche.
As for your own business, make sure to discuss how you deal
with certain problems in your everyday work. While some articles and stories
can have a more general tone, it would be great to provide your own solutions
for the issues you’re talking about.
For small business owners, their blog most probably isn’t
the main source of their income.
Nevertheless, some new members of the SMB-community might
want to monetize their blog through ads. This is sometimes that many novice
business owners try to achieve. And here’s why it might not be the best idea in
Firstly, the main purpose of your blog should be
distributing your professional ideas and solutions to the online audience.
Also, you can permeate the blog with your unique business vision. Therefore,
readers might find ads both irritating and annoying.
Secondly, you don’t want the readers to misinterpret the
purpose of your blog. If you attack them with ads the moment they come to the
blog, it will look as if you just want to sell something to them. As a result,
they might not even pay attention to the content, but they’ll leave the area
Finally, if you focus on ads, rather than on your posts, you
might neglect the quality of the blog posts. This may lead to a traffic drop,
which could eventually affect your business as a whole.
Apart from being your business showcase and a source of
valuable business tips, your blog should represent your brand across the Web.
On the one hand, it’s important to offer something new and
attractive to the readers who come to your website and your blog.
On the other, every blog post should contain links to other
relevant and valuable bits of content. These links can be inbound links,
leading to the sources on the blog and your website.
They can also be outbound links, which will take the readers
to other websites and blogs. It’s imperative that you publish links either to
the websites owned by renowned companies or to successful SMBs.
That way, you’ll visitors will treat you as a serious and
reliable business player.
Also, when you’re planning your original blog posts, pay
attention to the keywords you’re going to use. A rule of thumb is to use the
benefits of long-tail keywords. By doing so, you’ll target a narrower target
audience. What’s more, search engines are fond of these longer clusters of
keywords since that way they can provide their users with more valuable and accurate
information in SERPs.
Moreover, you can generate more traffic and reach a higher
SEO-value if you enable comments on your blog. Of course, the main prerequisite
for this function to work properly is to publish unique and useful content.
That way, you’ll attract more experts from your niche to visit your website and
leave comments below the posts.
When we talk about visuals, your blog shouldn’t be the black
sheep of your website.
Preoccupied with their core business tasks, SMB-owners might
not have enough time to deal with their blog. Also, they might not have enough
assets to pay marketing pros to take care of that part of the website.
However, if the visual identity of your blog is
significantly different from the rest of your website, it might confuse the
readers, as well.
Therefore, your blog should also contain the recognizable
visual elements that are typical for your business. What’s more, the
organization of the website and the blog should be similar. That way, your
visitors will have the same level of user experience in both vital segments of
your business online presence.
So, make sure that your blog reflects all the visual aspects
of your website, as well as the color organization.
In the guide
prepared by GoDaddy, you can learn how to add a blog to a WordPress website
and stay consistent in terms of visuals.
When you’re overwhelmed by dozens of daily business tasks, it’s not always easy to keep an eye on your business blog. However, there are numerous benefits of a well-organized and relevant SMB-blog. It’s your own publication where you can publish anything that can present your business in the best light.
What’s more, you can refer to other marvels of the industry in those posts or inspire them to leave comments on your blog.
All these benefits can play a significant role in boosting your business and making it a recognizable brand in your niche.
For all these reasons, take some time and apply our tips to launch an informative, up-to-date SMB-blog.
Author Byline: Liam Collins is a tech pundit
and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the
current affairs in the world of information technology. When he isn’t working,
he likes going for long bike rides and walks in nature.
Andy has grown to be one of the most influential names in digital marketing in greater Seattle area.
Graduating with his MBA, focus on Marketing, he has acquired the skill set and experience needed to bring clients under Kayzoe Marketing the highest level of strategic marketing possible.
As CEO and Director of Search Engine Optimization he has been able to get Kayzoe and his clients ranked in the top positions of Google time and time again.