If you work in the search engine optimization (SEO) niche, you almost certainly recognize tools such as Google Analytics, Google Search Console, online marketing campaign, and Open Site Explorer. However, there are countless effective tools available online you might not have heard about that can give you valuable insights into your online marketing efforts. Putting these tools to use can give you a huge competitive advantage.
Below you will find descriptions of the best 5 free SEO tools that will help you improve your online marketing campaign. Although some of these tools have comparable features, each has unique elements that are worth checking out for search engine marketing as well.
Best 5 Free SEO Tools For Your Online Marketing Campaign
Responsive Design Checker
Google favors websites that are mobile-friendly and may even penalize those that are not. Responsive Design Checker is a relatively unknown free online tool that checks the responsiveness of any website. Users can submit a URL and see how it appears on a desktop, mobile, or tablet device. In addition, you can view how your web page appears on a specific device brand (such as a Samsung Galaxy product).
Similarweb estimates the total number of monthly visitors to a website. It sorts the estimated traffic by the user source – social media, organic, etc. – and physical location. In addition, this tells you what websites will most likely send referral traffic. These features may help you understand the popularity of your competitors’ domains.
Answer the Public
The quality and relevance of your onsite content have a major influence on your site’s search engine visibility. Answer the Public helps its users find topics to pursue by fetching Google autocomplete keywords in bulk and categorizing them. Essentially it will provide you with a huge list of common questions users are asking on Google.
SERProbot allows you to easily check your Google keyword rankings. The tool does not require you to create an account. Simply enter your domain and keywords (up to 10 at a time). The system will then tell you your position for each individual search query. You can check rankings in various locations as well.
Screaming Frog SEO Spider Tool
With the Screaming Frog SEO Spider Tool, you can obtain essential data for every URL within your website. Once downloaded, the free version of the tool will crawl up to 500 web pages. It will alert you to issues on your site that might impact SEO and will allow you to view all of your on-page elements such as title tags, URLs, meta descriptions, etc. in one simple spreadsheet.
These are just some of the numerous free online tools that can be used to boost your SEO campaign. What free SEO tools do you use that you didn’t find on this list? We’d love to learn how you use it and how it might help other SEO professionals improve their digital marketing strategies.