Monitoring Your Website Using Google Analytics

Google Analytics is a system developed by Google that collects, processes, and reports data about a website’s traffic patterns and performance. According to web designers; introducing Google Analytics to your website tracks and monitors the amount of new traffic to your site. It also monitors keywords used to search your website, visitor’s location, and the names of other websites that referred new traffic to your site.

Here are steps on how to add Google Analytics to your website:

STEP 1: Sign up for Google Analytics

Sign up for a Google Analytics account, then enter your username followed by your passcode. Click on “Access Analytics,” and if you don’t have a Google account, click on “Create an account now.” After doing that:

  • Add your website’s information. For first-time registration, you will require to key in your web address, the account name for your site, your country, your time zone, and your contact details.
  • Thoroughly read the agreement terms and conditions for Google Analytics and make sure you have understood them before agreeing.

STEP 2: Access Your Tracking Code

A tracking code is a string of HTML code that will copy and pasted on every page of your website to track statistics. After agreeing to the terms and conditions of Google Analytics, you will be directed to a page that contains an HTML tracking code for your website.

If you had already signed up for Google Analytics, you will direct to an Overview page that indicates your websites accounts. Choose the account you want and from the Action column, click Edit.

Google Anlytics Picture

STEP3: Add the HTML Tracking Code to Your Website

This step is effortless. Copy the tracking code and paste it into the HTML of your website before the closing head tag.

Data and statistics collected by Google Analytics are processed and reported. The information can access from the Google Analytics web interface and also via the reporting API. According to, adding Google Analytics to your website is essential if you intend to increase site traffic and boost conversion rates. The most incredible things about Google Analytics are that it is free and easy to integrate and customize.

STEP 4: Confirm Your Tracking Code Functions Correctly

To ensure that your Google Analytics is tracking your website’s data; return to the Overview page that indicates your site accounts. Choose your desired account and click on Edit. In the top right corner of the Main Website Profile Information box, select Check Status. In the Tracking Status Information box, you can confirm whether or not your tracking code installed correctly.

STEP 5: Choose What Metric You Are Going to Use and How They Will Assist You in Boosting Your Website

Google Analytics has vast amounts of data that can give to you about your website. This makes it difficult for you to decide which data is useful and what to do with it. However, this can make simpler by asking yourself the questions you want answers to. Is it about new visitors, what they do when they log onto your website, or what could be improved on your website?

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