Digital marketing is the process of advertising business through digital channels such as search engines, websites, social media, email, and mobile apps which involves a wide range of marketing activities such as St. Pete SEO, search engine marketing, content marketing, and many more. Implementing these activities is not only beneficial for your business but also following these strategies will enhance the ranking of your business. However, now the question arises how you can make your digital marketing faster. The solution to your problem is to chase the upcoming trends mentioned below as these trends will rule the world of digital marketing in the year 2019. So, let us discuss:
Surely you must have encountered a chat box while surfing a website on the internet which is one of the most broadly implemented applications of Artificial Intelligence. Not only the Chatbots display results at a faster rate but also chat boxes are humorous while offering a personalized experience to the clients. Because of this, by the end of the year 2018, out of all the customer service interactions, the machines will do eighty-five per cent of communications.
The Authentic Fighter Content
Last but not the least essential trend in 2019 will be content. You read articles, blogs, and newsletters on a daily basis or listen to marketing podcasts basis whether online or offline. However, what if the material you read is not genuine and trustworthy? Then definitely you will stop reading. Because content is not only about facts and figures so, it must be simple, clean, and lean to make a data trustworthy and genuine though any media.
The fall of the Internet vs the TV Kingdom
In this millennial generation, a person spends more time using a phone and surfing internet television is hardly a device to connect gaming modules. However, according to a study, by 2019, this time ratio will increase more leading to a change in advertising pattern along with a transformation of television channels to internet sites.
The Future of Machines Artificial Intelligence (AI)
According to a report, soon machines will start making strategic marketing decisions on their own. Isn’t it sounds fantastic? Of course, it is. Imagine the time when a device will start suggesting you for your marketing strategies by only storing the data in a machine server. Also, these strategies will be in sync with your customer behavior patterns. Seriously, if AI keeps on progressing this way, then AI will immensely change the face of marketing in a short span of time.
Video marketing is the most productive digital marketing technique and a robust plan of action for the next year. In reality, according to a report, by coming year, most of the webmasters will transform the online content into a visual representation to give an overview of the product and services with a tint of entertainment and humour. Also, with the adoption of smartphones and social media platforms, most of the audience prefer video as one of the best ways to promote a product. Therefore, create a short video to communicate a message effectively and to give your drive an emotional atmosphere.
Nowadays you must have heard about Alexa and Google Home. If not, read about it. Because a research report says, sixty-five per cent of smart speaker owners are not willing to lead a life without a voice-controlled assistant. In reality, they feel bright speakers will change the ways of data surfing. Have you ever searched content through voice commands? If not, then you must because here digital marketing plays a crucial role. Therefore, all the SEO you do on your website also must rely on voice commands.
To conclude, the trends mentioned as above will be the top trends in the year 2019. So, with the advancement of technology, following these strategies will be helpful for your business in ranking it to the top.
Author Bio: Jessica Williams is the content creator of ‘Gettheclicks.com’ which is an online platform providing services in SEO, Pay per click, web designing, PHP web development, and so on. With over years of experience, the company offers the best services in the digital arena in Orlando.