Do you want to make sure your business will be a success? Once you get a great business idea, the next best thing to do is to setup a website so you can start working on the online presence of your business. Start building the site so you can place valuable content in it as well as have a platform where you can show your products and services.
But how can you make sure that Google and other search engines will find your site and display it on the front page of the search results? That’s where SEO comes in.
The Power of Local SEO
Although it rarely happens that Search Engine Optimization brings in immediate results, there are some steps that you can take after the launch of the site that can have an impact on the potentiality of the website to rank higher in the Google search results.
Below are some of the key steps that you can follow while launching a new website:
1.Website Should Be Structured for Targeted Keywords
The website should be properly structured so that every page targets individual sets of highly relevant keywords. You should consider following points:
You should make sure that every page of your website is targeting one main search keyword and several secondary keywords.
The website should be structured in such a way that every page is relevant to keywords.
A single page should not be optimized for too many keywords. It’s better to have many pages, with each being particularly relevant to the keyword.
2.Every Page Should Have Google-Friendly Content
Prior to any local SEO efforts, you should make sure that the website you are optimizing has engaging content. The following points should be considered:
You should make sure that every page of your website has at least 2,000 words of content because Google ranks web pages with more than 2,000 words higher in the search results.
In order to mention the primary and secondary keywords, you should use the H1, H2, H3, and H4 tags.
The content shouldn’t just fill the space; you should write to provide answers for the problems and questions of your users.
3.The Title Tags Should Be Optimized for Each Primary Keyword
The title tag is displayed as the page title (in the form of text) by Google for every search result. It is vital that all pages should have title tags optimized according to the target SEO keywords. The following points need to be considered:
The title tag should start with the target keyword, and then user’s expectations should be described.
Keyword stuffing should be avoided in the title tag. The primary keyword should be used once, and then the page should contain the relevant information.
The title tag should not exceed 60 characters (55 is recommended). This way, Google won’t truncate it because of excessive length.
4.Add Engaging and Action Focused Meta Descriptions
In the Google search results, you might have seen the small description just below your site’s title and URL; this short snippet is called the meta description. You should follow these steps:
You should ensure that every page of the website holds separate meta descriptions because it makes a viable difference towards the organic click-through rate.
In the meta description, use the keywords but avoid unnatural stuffing. If you are overusing keywords, Google can penalize you.
The focus should be to encourage the user to click because the aim of the meta description is to “sell” the website to the target audience.
5.Set Up Google Analytics and Add Your Website to Google’s Search Console
After successfully implementing all of the strategies above, you should install Google Analytics, the free tracking software which helps you in monitoring the way people find your website and the way they use it. Follow these points:
Installing the search console and Google analytics provide you more insights about the way your website performs.
You should check the search console within a week or two because it keeps you informed about all the new opportunities to optimize your website.
6.Reach Out to Friends and Influencers to Build Links
The best way to promote your website is to reach out to your personal network consisting of colleagues, friends, and influencers. The following points should be considered:
To promote your new website, feel free to take the help of other website owners and bloggers.
At this stage, focus only on establishing a strong link profile. You should not worry about other factors like anchor text optimization.
7.Build A Long-Term Strategy to Produce Ongoing SEO Results
As you know, SEO is a long process¾launching a website and immediately reaping profits is a rare thing.
So, to rank higher for competitive keywords, follow a long-term SEO strategy which should clearly define objectives, goals, and milestones.
The strategy could involve link building opportunities through website owners or content marketing.
Andy has grown to be one of the most influential names in digital marketing in greater Seattle area.
Graduating with his MBA, focus on Marketing, he has acquired the skill set and experience needed to bring clients under Kayzoe Marketing the highest level of strategic marketing possible.
As CEO and Director of Search Engine Optimization he has been able to get Kayzoe and his clients ranked in the top positions of Google time and time again.