Most online businesses are in a race to be seen more prominently on Google searches and get good traffic and rankings on search engine result pages using various digital marketing tools.
These goals are well served by Google AdWords. But managing AdWords account is a bit tough as constant updates, algorithm changes, alterations in the dynamics of AdWords can make its handling a bit hard.
AdWords advertisers have big concerns on two fronts.
How to hike conversion rates?
How to reduce cost per conversion?
According to current estimates, the two-digit annual growth rate of 12% will stay as businesses are enjoying the $2 return for every $1 spent.
Market researchers still reiterate that AdWords generate the highest conversion rate and ROI depending on key performance indicators (KPIs). So, the bottom line is learning things to do it better.
Tips to Get Best Results in a Week
To make Google AdWords easier, there are tips that can boost AdWords CTR and conversion rates. Here we will look at some of the techniques that bring good returns on the investment in a week’s time.
Study the Ad Campaigns of competitors:
Watch out for competitor’s Ad campaign and know the Keywords being bid; their ranking; the number of searches coming from important keywords. Such a deep knowledge of a competitor’s advertising history can make the ad campaign smarter. To analyze the key variable of competitors’ use Ad campaigns tools like SEMrush and Spyfu.
Use mirrored AdWords campaign:
Break a current campaign into two separate campaigns. Use the exact matching keyword in one campaign and try a broad match keyword in the other. Now the campaign becomes a Mirrored campaign. This drives up the Quality Score of ads and the cost-per-acquisition or CPA of ads will become lower.
Use capital letters in ad text:
Use capital letter in the first letter of the ad’s title and description to grab the attention of a potential customer. Since first impression matters, formatting of an ad copy is justified as it more customers will click on it. But care must be taken to avoid excessive use of capitals to avoid Google blocking the Ad.
Optimize Ad’s text:
Optimized Ad text means using a descriptive title with keywords that are backed by call-to-action, appropriate capitalization and extra information on site-links. This can make an ad more click-worthy and appealing.
Use Dynamic Search ads:
Dynamic Search Ads (DSA) is ads generated by Adwords on the basis of keywords present on the landing page.
An example is a user searching for “Lakefront homes under 500k. If the words “Lakefront Homes” are there on the landing page Adwords will show ads matching that query. DSA can increase the relevancy of ads and send more traffic to a site.
Highlight Brand Terms:
By pushing brand-related words the chance of losing clicks to competitors can be avoided. It is cost-effective also. Many users try brand names for searching for a product. Therefore, bidding on a brand name makes sense as in the case of “Teabox” ranking higher in the SERPs and earning more clicks.
In a PPC campaign, one crucial thing is the Ads’ alignment with landing pages. For example, those clicking on a link with a keyword “Halloween Candy Sale” is landing on a page that does not have that specific information, the person will leave that site immediately. However, if the ad copy had been aligned with landing pages the scope to improve user experience and get a high ranking on search engines becomes high.
Andy has grown to be one of the most influential names in digital marketing in greater Seattle area.
Graduating with his MBA, focus on Marketing, he has acquired the skill set and experience needed to bring clients under Kayzoe Marketing the highest level of strategic marketing possible.
As CEO and Director of Search Engine Optimization he has been able to get Kayzoe and his clients ranked in the top positions of Google time and time again.