Your employer brand, also known as your company’s reputation, is one of the key factors in attracting amazing talent to join your team.
Companies who have
carefully considered and built their employer branding are viewed as highly
desirable places to work by potential employees, increasing the pool of
potential new hires interested in working with your company.
Today’s job seekers
can afford to be selective when applying for jobs and the majority research a
company’s reputation before they even send a resume.
If job seekers don’t
like what they see, they won’t bother to apply for your open positions.
If you want to attract top talent, the employer brand that you develop is what you want to promote.
How to Promote My Employer Brand?
website, using social media as part of your recruiting
strategy can open up your pool of highly qualified candidates.
Most companies today
use social media to reach out and connect with current and potential customers.
Not only is social
media essential for presenting you in a great light to potential clients, but
it also is an important step in
attracting potential employees.
Every employer knows
that superstar employees can take your company to the next level. You want a
talent that can make your business skyrocket.
A strong social
media presence can attract such strong talent to your company, especially with
younger employees who have grown up with social media as an essential aspect of
their everyday lives.
The following are five ways that social media can help you develop a strong employer brand and recruit top talent for your company.
1. Social Media Establishes Your Brand’s
While websites and
promotional materials are fantastic for letting potential employees and clients
know what your company is about, they are generally static and change little
Social media is constantly changing, responding to current events,
trends and concerns.
This allows you to connect with your audience in meaningful
ways, helping you to appear genuine and friendly to your followers.
Social media also
gives you an opportunity to consistently show
how you are unique in your field.
By seeing daily what sets you apart from your competitors, potential employees can view you as a leader in the field, and as the company they would prefer to connect with and work for.
2. Social Media Promotes Your Company
Many of the most
highly successful companies ensure that their social media postings tell great
stories about the company, featuring employees, the office, special events,
company perks and interesting projects your company is involved with.
recruiting is the perfect way to promote
your company culture to potential employees.
This not only shows
the human side of your company and makes you more relatable, but it also helps
to connect you with potential employees
that share your values and are drawn to your company culture.
Employees that fit in with your culture are happier, more productive and stay with the company longer.
3. Social Media Reaches Global Audience
Before social media,
many companies, and especially smaller organizations struggled to reach beyond
a local audience.
This meant that most talent that joined the team would also be from that local area unless you spent time and money conducting a wider search. Today, however, social media can give you a global audience, connecting you with people across the country and around the world.
Your company has the
means to attract and recruit talent outside of your local area, increasing your
chances of finding the truly best of the
best to join your team.
Not only can you
attract a wider audience, but it greatly decreases
the time it takes you to find new talent.
Instead of relying on lengthy and expensive talent searches, the chances are high that the potential employee you are looking for is already connected with you via social media, engaging with and learning about your company.
Younger generations especially want to be assured that the company they
work for encourages work-life balance, professional development, and
opportunities to reach their goals.
While you could list
these on your company website in a benefits section, social media allows you to
tell stories about your company’s work
flexibility and opportunities for growth.
This helps potential
employees see your company’s flexibility in action.
When you post stories and photos about your company’s remote work benefits and how those have reshaped productivity and employee morale, you will attract the talent that will thrive on such benefits.
5. Social Media Encourages Social
With social media,
the content doesn’t just come from you.
In fact, many
companies use employee-generated content
to promote the company, its culture, and its brand.
This can bring a
more human element to your company, making you more attractive to workers and
to clients alike.
content helps potential employees feel
connected with those already working at the company and also gives them
confidence that employees are important and valued members of the team.
produce and post content, a company team or family-like environment is
content also drastically improves your
reach. Besides your own company’s followers, your employees also have their
own networks of family, friends and other connections.
When they are encouraged to generate and post content, they are more
likely to share that with their own networks, helping more people to learn
about your company.
In essence, social media is free advertising, bringing your company directly to the feeds of people who are interested in learning more about you!
Be Active on Social Media
In today’s rapidly
changing world, a strong social media presence is not only helpful for your
company, but it is also expected that
you are present there.
employees have grown up with social media as a constant part of their daily
lives and it only makes sense to use it to promote your company, build your
reputation and attract the top talent in the world.
Joe Peters is a Baltimore-based freelance writer and
an ultimate techie. When he is not working his magic as a marketing consultant,
this incurable tech junkie devours the news on the latest gadgets and
binge-watches his favorite TV shows. Follow him on @bmorepeters
Andy has grown to be one of the most influential names in digital marketing in greater Seattle area.
Graduating with his MBA, focus on Marketing, he has acquired the skill set and experience needed to bring clients under Kayzoe Marketing the highest level of strategic marketing possible.
As CEO and Director of Search Engine Optimization he has been able to get Kayzoe and his clients ranked in the top positions of Google time and time again.