You could already be getting traffic but clearly, growing an audience is not enough. It’s quite rare for first-time visitors to your site to buy whatever you are selling – but it does happen sometimes. You need to take additional steps towards driving lead generation instead of just sitting and hoping that the visitors will, later on, rediscover your blog somehow.
A lot of times when people hear about the generation of leads, the first things that come to mind are social media and blogs. They then tend to focus on the content that goes into these two and forgets to look at all the related aspects that influence the user’s decision. There are countless approaches to help businesses grow their exposure to other potential clients. Probably, the most popular approach to grow is to use a small business marketing agency.
How to convert traffic into leads
Here are some tips that’ll guide you on how to build channels that will eventually grow relationships with your audience and ultimately convert them into your customer:
Offering a newsletter subscription enables you to make sure that your subscribers stay up-to-date with the latest content. This is a great opportunity for you to nurture them throughout the familiarization process until they complete a purchase.
After you have built a popular blog, it’s normal for your readers to want to stay up-to-date with all the new posts. Encourage them to sign up for your newsletter.
However, when they do so, do not spam their emails with offers. You should only keep them up-to-date when you post new content, just as they expect you to. When they gain your trust, they’re highly likely to be more receptive to offers and convert more easily.
Some of the ways in which you can collect newsletter signups include:
The navigation bar
2- Lead magnets
Your prospects need to see what you bring to the table.
Lead magnets refer to anything that your potential customers find valuable enough to give you their contact details and an opportunity to grow a business relationship. Typical examples of lead magnets include e-books, case studies, market reports, or even templates for something.
These too, are powerful conversion tools and because they provide a lot of value, the prospects are more than willing to give you more than just their email addresses. They don’t mind giving you additional information like their phone number.
You improve your chances of converting people by strategically placing calls to action on your blog posts. The most important thing is to make sure that your call to action is relevant and that it leads the prospect to the relevant landing page designed specifically for that purpose. For example, if you enjoy blogging about social media marketing, you shouldn’t add a CTA to the landing page optimization; you should include one that is social media-based.
The same way you wouldn’t ask someone you just met to come over to your house and sleepover, is also how you shouldn’t immediately ask a new visitor to sign up for a trial or demo. Give the people a little time to familiarize themselves with your company before they’re ready to go all-in and start signing up for trials or demos.
Always make sure that you include “soft” calls to action for those who are on a first date with your site. Most of the CTAs you see on websites are about buying a product or requesting to speak to a sales rep.
Remarketing refers to advertising to an already existing audience. There are services that allow you to pixel your visitors and target them with ads outside the website. As it is with normal advertising, you should keep a close eye on your customer acquisition costs to make sure that you are getting a positive ROI.
Have you also thought about becoming your own advertiser and using the ad space available on your website to promote your deals? Slightly change the traditional ad spaces into new places for CTA where you showcase what you have to offer. This is helpful in driving more of your prospects to landing pages where they are highly likely to convert into valuable leads.
Adopting all these strategies will not only help you convert your leads but will also equip you with tools to build better communication channels. You don’t have to just sit, wait, and hope for the best. Keep your website visitors engaged in a way that they’ll always want to come back. As they trust and value your input into their lives, they’ll eventually convert into long-term customers.