There’s no denying that utilizing social media marketing is practically mandatory on the internet these days. Considering how much social media can boost your online presence, if you’re doing any sort of search engine optimization or marketing for your company, it wouldn’t hurt to tweet every once in a while.  Social media marketing can be an excellent tool for generating and sharing content, having an active online presence, and connecting with other users and potential clients.  Having accounts on a multitude of sites such as Facebook, Twitter, and LinkedIn, however, can be highly demanding and highly distracting.  In order to maintain a presence without spreading themselves too thin, some companies choose to use services that automate their social media marketing accounts.  How do these services work?  Basically, you queue up the posts that you want to go out that day set at predetermined times, and the application makes sure that it happens.  As long as you set up your queue, you don’t have to actually post anything on your own anymore.  Can’t manage all of those social media accounts anymore?  You don’t have to!

Or do you?  If you’re never signing on yourself anymore, then what happens when someone retweets your post, or follows you, or sends you a question or shout out?  Nothing.  The automated responses just keep rolling out.  For the people who are actually trying to interact with you online, this is like calling someone and getting their answering machine every time.  The only information that’s really being conveyed there is, “Sorry!  No one’s home!”  This completely defeats the purpose of social media: finding and connecting with people and forming networks of common interest.  These people are trying to connect with you, not your automated response service.  So, while the service may be convenient and can provide you a stress-free outlet for getting those posts out while you focus on other things, it should be used in moderation and you should still be signing on to connect with the people who are trying to connect with you.

Brought to you by the Seattle Search Engine Optimization company, Kayzoe Marketing.

By Andrei Buiciuc
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