Nowadays it is essential to be one of the SEO Tips first results that Google displays to users and viewers all around the world. Previously, it was necessary to be on the first page of results, but now it is necessary to be at least among the first three results of the search. It has been proved that these three first results are the ones that received most of the clicks.
The process of preparing your site to occupy the first positions in the rank of the search is called optimization. There are hundreds of variables Google considers to place pages in the first positions. There are certain aspects you can easily control to cover those variables and be a favorite in Google algorithm to hit those first places:
Build quality content and update on regular basis
This is one of the most important topics to be discussed. Quality content will make your audience come back for more and will guarantee quality visitors. If you are learning how to make a blog and you still haven’t figured out what to write, then it is the time that you should make a plan and strategy about the content you are going to talk about.
It is also important to update your blog with regular content. Once you have started with a topic, try to post on a regular basis. If you disappear from the web, Google will rank you lower and lower since your page won’t have as many visits as other sites.
Design URL address descriptive and relevant
The URL address of your site and of each page of your blog can be manually modified to be more descriptive and relevant. This way people will remember how to get to your page easily, and it will also rank you better. Good URLs are short, contain keywords and describe a little what that page is about. Try to use hyphens if you have to separate words since these are more visible than underscores.
Concentrate on keywords
What are keywords? These are words or phrases that represent the content of your article of text. Keywords contain dense meaning related to your content and are also the words people are going to use when trying to find relevant content related to that area. However, your targeted keywords might be used by other pages, and this creates a lot of competition. Make sure you select the right keywords you want to be found for. Long tail keywords work better when you are trying to rank for a very popular niche.
Improve website optimization speed
The time it takes your page to load also affects your rank in Google. This is because the longer it takes to load, the fewer people will stay and wait for it, and the fewer people stay, the lower rank you’ll have. So, for every second that varies in speed, you can experience up to 10% more, or less, page views.
There are several things you can try to optimize the speed of your page. For example, you could minimize HTTP request. This is done by simplifying your design so that fewer requests are made to download the pieces of your page. You can also enable compression so as to reduce the bandwidth, thereby reducing HTTP response. Enabling browser caching can also help increase the speed since most elements of the page will be downloaded to the hard drive in a cache, or temporary storage, ready to be used in a second visit.
Use attractive and unique titles
Titles are the first thing the readers see, they are therefore of extreme importance. Catchy titles will make sure your reader stays a little longer to check if the content you offer is worth staying. They have to be attractive, short and act like a magnet towards the audience. In some cases, an according to your content, using “top 10” or “how to” titles is a good way to start testing the right titles for your page.
Try to build backlinks from authority websites
Backlinks are links to your page made from someone else’s page. For these backlinks to be a good support and be relevant for Google, they need to come from reliable sources and authorities. Backlinks coming from poor pages with very low reputation can also damage the rank you are trying to improve. So be careful and try to find quality backlinks.
How do you do this? Well, the first tip is to create such good quality content that people will want to link to it automatically. The second way to get quality links is to build good relationships with other blogs or sites that are related to your area, or niche. When you create a community to share valuable information about a topic, you can also support other sites and link them, they will in return link you back and this way some strong backlinks are created.
All these tips are just pieces of the vast catalog of options available to optimize your page using SEO techniques and strategies. Make a proper plan, create proper strategies and stick to the basics to improve the SEO of your website.