In today’s tech fueled world many majorities of businesses these days are allocating budget towards digital marketing and it is for a good reason. Moreover, digital marketing allows businesses to choose their targets and revenues for all sizes of their business.
In addition, it allows them to target their set of audiences, track important KPI’s and prove their return on investment(ROI). Regardless of whether that particular business is large or small the investment in digital marketing is a great deal.
If the businesses are looking to outsource their work than here the 5 questions to answer before you hire your next digital marketing agencies for growing your digital marketing business.
Here the mentioned below 5 questions to answer before hiring your next digital marketing agencies:
1.What KPIs Will You Measure?
KPIs is known as Key Performance Indicator are measurable elements of any digital marketing campaign. Moreover, it allows businesses to see how their marketing strategy is working and what all changes do they need to make for making their marketing strategy work. Many reputed digital marketing companies should be already aware of what is to be measured based on the needs and requirements of the businesses. Therefore, here are the top 5 KPIs businesses should be measuring:
Traffic: The number of people visiting your website daily.
Sources of Traffic: Sources from where the web traffic is being generated.
Lead Conversions: The people who are visiting your website and then becomes a lead.
Cost Per Lead: The amount of money costing to a company for acquiring a new lead generated from each marketing source.
Revenue Per Lead: The money businesses make from each lead they will generate.
2.Since How Long You Have been in the Market?
The technology with the use of computer has given the ability to anyone to start their new business and therefore new digital marketing companies are coming up these days. Moreover, it is vital for their business and businesses should find out whether they are experienced enough to market your business or not.
The younger digital marketing companies are likely to make mistakes and cannot handle your digital marketing strategies. But, these risks can prove to be worth if their prices match your budget.
Therefore, before hiring any digital marketing agency for your business to make sure that they are well experienced enough to handle it and check their previous work as well. In addition, the key is to look at the investment in your company rather than money or revenue.
3.Who Would Handle our Accounts?
Many digital marketing companies give their abilities to bring more customers to your business but it does not work in actual. Moreover, these digital marketing strategies bring in new clients and outsource all the work in other countries in abroad. There some things which are outsourced can be an advantage to save time and money for both the client and their digital marketing company, outsourcing so much can lead to negative effects on the marketing campaign of any business because the main focus for any business must be of cost over quality.
4.How will you Report the Results?
Measuring of results is an important factor for any digital marketing company. Moreover, the digital aspect of a digital marketing makes it simple to track results of any company. Plus, many digital marketing companies report how they track reports and how businesses can expect to receive in terms of the report.
For big businesses, it is recommended to give a monthly report which put together which tracks KPIs, overall growth and milestones. For smaller businesses, the communication with digital marketing company and client on how the current campaign is running might be more feasible.
5.What Results can we Expect in Next Six Months?
This question is difficult to answer. The reality is that it is difficult to estimate the results with a new customer. This is because it takes the time to understand any new industry, its competitive landscape, and test which works. Moreover, many companies can respond by promising you the world and guaranteeing their results. But, you have to make sure that you should not try to sell the snake oil. Companies which honestly say that they are not going to guarantee results are more likely to succeed through every step of the relationship with the businesses.
In addition, to telling you the truth and communicate the positive negative results helps in executing a good digital marketing strategy.
These were the above-mentioned questions any businesses should ask before they hire any digital marketing agencies. Therefore, it is very important for businesses to look at the feedbacks and previous history work of any digital marketing agencies before they hire them to work for their businesses. So, keep asking these questions before you get a good and reputed digital marketing company for your business.
Andy has grown to be one of the most influential names in digital marketing in greater Seattle area.
Graduating with his MBA, focus on Marketing, he has acquired the skill set and experience needed to bring clients under Kayzoe Marketing the highest level of strategic marketing possible.
As CEO and Director of Search Engine Optimization he has been able to get Kayzoe and his clients ranked in the top positions of Google time and time again.