Research demonstrates that the majority of users don’t look past the first few pages of Google search results. For that reason, you must focus on strategies to boost your search engine rankings. Higher Google rankings will drive traffic to your website, improve conversion rates, and increase sales and profits. To help you grow your business, here are three essential steps to improve your Google rankings.

Step 1: Upgrade Your Website Design

Website design plays a crucial role in your search engine rankings. If a user lands on your site but then doesn’t engage with your content because of poor design or slow page speed, then they are likely to leave and look for an alternative site to answer their query. A high bounce rate will have a negative impact on conversions, sales and profits. In addition, a high bounce rate tells Google that the user is not satisfied with your site and its content. Over time, this is likely to affect your search engine rankings. Here are some useful tips on how to make your website design more user-friendly:

• Use pop-ups conservatively and make sure they don’t appear intrusive or irrelevant to the search query.
• Make sure your text is the correct size and font and use spacing to make your content easier to navigate. You can use a readability tool to check how easily your text can be read and understood.
• Minimize files, images, and coding to improve your web page speed.
• Include images and other media to captivate your audience and reduce the need for bulk text.

Step 2: Produce SEO-Optimized Content

The content on your website has a significant impact on your overall search engine rankings and authority. Producing high-quality, relevant content is one of the key ways to boost your position on Google and other search engines. You should identify a specific target keyword for each page on your site. In this way, you will ensure that users accessing your site receive the relevant information to answer their queries. Make sure your keywords are placed in a way that is relevant and user-friendly.

You should also write in a natural and reader-friendly way, rather than trying to develop content purely based on search engine optimization (SEO). You should also update your content regularly, as new content is generally preferred by search engines like Google. Along with the content on your website, you also need to focus on building quality backlinks. SEO experts at Click Intelligence explain how link building services can be utilized to improve visibility, attract new customers, and boost Google rankings.

Step 3: Enhance the User-Experience

As mentioned above, you only have a limited amount of time to convince a user about why they should stay on your site. If your website is of poor quality, then you’re likely to lose potential customers and have a high bounce-back rate. For that reason, you should try and identify any ways to enhance the user experience. This can achieve by creating a mobile-friendly and fully responsive website, or by installing customer service software like chatbots to provide users with 24-hour support.