What is blogging? How in the world does that have anything to do with SEO? If it’s important how often should I blog? Is it once a day, once a week, or once a month?
What in the world does blogging have to do with SEO?
Well, for starters, let’s begin with the fact that Google LOVES fresh content on websites nearly as much as Google loves back-links, well proper, white hat, back-links that is 🙂
There are two main purposes to blogging.
1. Blogging builds up content on your website and each post counts as another indexed page in the search engines.
2. Blogging helps you rank (as long as it’s done the right way) for long tail keywords, which is awesome.
The rule of thumb is, “as long as you write unique content and stick to the main subject of your site” there are nothing but advantages to blogging on your website.
If it’s important, how often should I blog?
Well, Google tends to have a thing for websites that post regularly. Put it this way – the more you have to say about a subject – the more authoritative you must be on that subject… hence that site must be important…
At Kayzoe Web Marketing we try to post a blog at minimum 5 times a week. To give you an idea of how important blogging is, our last post Multiple Domains- Good Idea or Terrible Idea? has helped move Kayzoe.com up in the rankings one more place for the keyword “SEO Companies” on Google.com
By Andrei Buiciuc