Webmasters who wish to get as much traffic as possible to their websites often try to use any SEO tactics that they have at their disposal. While many SEO tactics are legitimate, such as the creation of quality content, other tactics are referred to as blackhat SEO tactics.
#1 Search Engine Submission
One technique that has almost no beneficial impact on SEO is the submission of a website to hundreds of search engines. This technique is useless because most traffic comes from one of the three major search engines: Google, Yahoo!, and MSN.
Another technique that is not necessary for search engine optimization is to optimize metadata. Metadata refers to information that was once used by search engines to index websites. However, most search engines do not rely on metadata to determine how they will index a website and will instead rely on the actual content found on the website to determine how the website will be indexed.
#3 Reciprocal Linking
For websites to get a high ranking, links can be highly useful. A link from a reputable website can give a lower ranked website a boost in their search engine rankings. If the link contains anchor text, the website might be ranked higher for keywords associated with the anchor text. However, one practice that has been used by websites and that is completely useless is the practice of reciprocal linking. This is where websites will both give each other a link. The idea is that they will both get a boost in ranking by linking to each other. This technique will have no beneficial results because search engines do not count two-way links.
#4 Link Farms
Websites should also make sure that they do not have links to their websites placed on link farms. Link farms are websites that are only created to give links to large numbers of websites to increase their page rankings. These websites often contain long lists of links. Instead of improving the ranking, they will harm the ranking of websites listed on them.
#5 Duplicate Content
One form of content that search engines do not like is duplicate content. This includes both duplicate content on one’s own website and duplicate content on another website. Duplicate content is seen as a mark of a poor-quality website. Even worse is the swiping of content from another website. When creating content, websites must make sure that it is always original.
#6 Keyword Stuffing
Websites should try to create original content. Many websites create content that is filled with keywords that users search for. At one time, including these keywords at a high density would increase the chances that the website would be indexed for a certain search phrase. But today, including an excessive number of keywords can harm the website’s search ranking.
One of the worst SEO tactics used by websites is the practice of cloaking. This is when a website tries to create two different versions of the website, with one version that can be seen by a search engine and another version that is seen by the actual user. For example, the website could create a content-rich website that is visible to search engines and create a malicious, pornographic or the client’s actual website that is viewed by the user. This technique can get a website banned from major search engines.
#8 Doorway Pages
Another one of the worst SEO tactics is the use of doorway pages. These are pages that are designed to be optimized toward certain keyword phrases. They are only designed for search engines and will contain links to other websites as a way to lure unsuspecting users in.
By Andrei Buiciuc