As one of the nation’s most tech-savvy cities, Seattle is a particularly tough market for SEO-friendly local businesses. From reviews to backlink exchanges, the SEOs of Seattle don’t just play tough – they play the game to win.
Thankfully, it’s still possible to generate hundreds – even thousands – of leads every month using Google in Seattle. These three tips will help your local business achieve SEO success in one of the United States’ toughest online marketing environments.
Focus on legitimate local links
Local SEO is a very different game from general SEO. Unlike generic search terms, which can often be conquered using irrelevant or geographically diverse links, the local search environment depends on links from local sources.
Try to source legitimate links from other Seattle-based businesses and bloggers. A great way to get links is to encourage your customers to write reviews about your business on their blogs, complete with backlinks to your business’s website.
Optimizing for maps? Get reviews
Optimizing for Google Maps is about reviews and citations, not just links. If you want your business to feature prominently on Google Maps for local search terms, ask for reviews and feedback whenever your customers voice their approval.
A great way to encourage reviews and citations is to put a link to your local profile on company business carts and brochures. This way, customers as your local shop or restaurant can look you up on Yelp or Google and leave a positive review.
Remember the value of on-site SEO
Local SEO isn’t about high PageRank values – after all, many of your competitors are likely to have very modest websites. Instead, it’s about having the most relevant site for local search keywords.
Spend some time performing an SEO audit of your website and look for areas where you could improve your keyword usage. Simple keyword inclusion that doesn’t look overly ‘stuffed’ or artificial is the way to go for local SEO success in the Seattle area.