Search Engine Optimization
Increase Rankings and Traffic
SEO ( search engine optimization ) as the process of optimizing your site so it naturally affects the visibility of your website. The goal of a search engine optimization company is to get a website ranking, as high as possible, for as many keywords as they can. The results are more traffic to your website which means more clients for your business. We guarantee we can bring clients to your door, your challenges are: to make sure you can manage the leads, develop conversion strategies, and manage the increased amounts of business you’re going to get.
SEO optimization is an effective tool and THE highest return on your investment today. SEO remains one of the most profitable marketing avenues a business can take. If done right, you can build your entire business just on the efforts of a good SEO optimization company! The really hard part is finding one of those “GOOD” SEO companies! Kayzoe Marketing is the search engine optimization expert near Seattle in the heart of the Northwest tech mecha. Our time tested theory is to educate our potential clients as much as possible. We believe that with the proper education, more “BAD” SEO companies will go out of business and close doors because educated business owners will ask the right questions and know a bluff when they hear one.
All of our SEO Packages include the following services –
If the SEO Company you are hiring does not know how to properly analyze your competition, then how are they supposed to get an in-depth look at what others in your industry are doing to be successful in the SERPs (Search Engine Results Page)? Knowing what your competition is doing and how they’re doing it can shave months off the time it takes to rank your site and can save you the hassle of finding out what doesn’t work the hard way.
Knowing your way around Keyword Research is vital to not only targeting the most profitable keywords to rank for, but you can also spot out impostor SEO companies that attempt to rank you for keywords that are worthless. By using a simple tool, such as the Google AdWords Keyword Research Tool, you can easily find out how many people are searching for any given keyword. Ranking for a non-competitive keyword with 0-10 searches per month (because no Google users are typing those words in the search engine), can be done with 5 minutes worth of work. Those keywords will also, unfortunately, yield little to no traffic and generally no new clients.
On Page Optimization:
This is another area that can really isolate impostors. On Page Optimization is a crucial element to getting your webpage to rank well. You want to make sure you ask your SEO Company, or the company you are prospecting, “What is your plan in regards to my On Page Optimization?” There are generally 3 ways you can take On Page Optimization:
a. Over Optimization – one prevalent method is “Keyword Stuffing”, or using the same keyword over and over – making the content look spammy.
b. Under, or no Optimization
c. Proper On Page Optimization
The backbone of search engine optimization, to this day, is still Link Building. The best way to understand ‘links’ is, a vote to your website. The more links, the more votes. However, one important thing to keep in mind is, not all links are created equal. Much like our electoral voting system, some websites (or states as in our electoral voting system) contain more authority (or electoral votes) than others. Our link-building strategy is as simple as 1-2-3, yet extremely effective and superior to most any other SEO Company around.
1. Create High Quality Authority Sites Using Your Keywords
2. Develop Unique Content for Each Site
3. Create Backlinks from Other Websites to Each Authority Site
Making sure you get detailed monthly and weekly reports is crucial to understanding if your search engine optimization company is actually doing the work they are promising. Always make sure you get an initial report, showing you where your keywords are currently ranking. Afterwords a monthly, detail, report should always include:
a. Keyword Rankings – as they currently stand, and where they were the month before
b. Visitor Traffic – the current month, compared to the last month
c. Social Media Metrics
d. On-Page Optimization Report
A crucial way of letting users, and Google, know that you are doing great things within your business is by submitting Press Releases. Google, much like average users, understand that business that are authoritative and successful, are innovative and always trying to reinvent themselves to provide the best product or services possible. Google also knows that the way these innovative techniques and ideas are presented are through Press Releases.
Get exactly what you want for your business's website--on time and on budget. A lot of businesses start with less than ideal websites. A friend of a friend knows a guy who knows a girl who made a site for her brother's band, and, well, you know the rest. But every...read more