Search Engine Optimization

The text book answer defines it as the process of optimizing your site in such a way where it naturally affects the visibility of your website. The goal of an SEO Company is to get a website ranking, as high as possible, for as many keywords as they can. This then results in more traffic to your website which ‘theoretically’ means more clients for the business.

SEO is an effective tool and one of the most profitable marketing avenues a business can take. If done right, you can build your entire business just on the efforts of a good SEO Company! Now, the hard part is… finding one of those “GOOD” SEO Companies! Our theory, here at Rank Jedi’s, is to educate our potential clients as much as possible. We believe with the proper education, more BAD SEO Companies will go out of business and close doors because educated business owners will ask the right questions and smell a bluff when they hear one.

Here are some of the services we provide in our SEO Packages:

1. Competition Analysis:
   If the SEO Company you are hiring does not know how to properly analyze your competition, then how are they supposed to get an in-depth look at what others in your industry are doing to be successful in the SERPs (Search Engine Results Page)? Knowing what your competition is doing, and how their doing it, can shave months off the time it takes to rank your site and can save you the hassle of finding out what doesn’t work the hard way.
2. Keyword Research:
   Knowing your way around Keyword Research is vital to not only targeting the most profitable keywords to rank for, but can also spot out imposter SEO Companies that attempt to rank you for keywords that are “worthless”. By using a simple tool, such as the Google AdWords Keyword Research Tool, you can easily find out how many people are searching for any given keyword. Ranking for a non-competitive keyword with 0-10 searches per month (because no Google users are typing those words in the search engine), can be done with 5 minutes worth of work. Those keywords will also, unfortunately, yield little to now traffic and generally no new clients
3. Link Building:
   The backbone of SEO, to this day, is still Link Building. Although we can’t give away our Patented Rank Jedi Link Building Strategies, there are a few big no-no’s you need to be aware of! Backlink building is one of the easiest ways to get in trouble in the SERPs and get your website blacklisted by Google.
4. Monthly Reporting:
   Making sure you get detailed monthly and weekly reports is crucial to understanding if your SEO Company is actually doing the work they are promising.
   A detail report should always include:
   a.    Keyword Rankings
   b.    Visitor Traffic
   c.     Social Media Metrics’
   d.    ROI (Return On ‘Your’ Investment) Tracking
5. On Page Optimization:
   This is another area that can really isolate imposters.
   There are generally 3 ways you can take On Page Optimization:
   a.    Over Optimization
   b.    Under, or no Optimization
   c.     Proper On Page Optimization
6. Press Releases:
   A crucial way of letting users, and Google, know that you are doing great things within your business is by submitting Press Releases. Google, much like average users, understand that business that are authoritative and successful, are innovative and always trying to reinvent themselves to provide the best product or services possible. Google also knows that the way these innovative techniques and ideas are presented are through Press Releases, so if your SEO Company is not providing this type of service, they should be crossed off your check list.
7. ROI Tracking Calculator:
   Finally, one of the most important part of any SEO Package is the ability to track the profit coming in from the SEO Campaign you are paying for. The Rank Jedi’s have revolutionized the industry by being the first in line to provide a robust tracking feature that can not only track your ROI but can also tell you what keyword is bringing in how much money. Our software can also let you know, to the cent, what review site or partner website is bringing in how much money. It can also inform you if there are any new customers coming in from Social Media Marketing Campaigns and how much money you’ve earned.

As simple as the concept of SEO is, it is also very robust and can serve as the main means of your business’ income. At Rank Jedi, we take Internet Marketing very seriously, and are constantly striving to make sure our clients are well educated and receiving the highest level of services possible.