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website traffic

Your Digital Marketing Guide: Direct vs Organic Traffic

Whether you're an old hand at online selling or you went online in response to Covid, website traffic is the lifeblood of your eCommerce profitability. Without good traffic and the right kind of traffic, your sales will suffer. That means you need a clear understanding of where your traffic comes from and why. In terms of website traffic, there is…

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8 Ecommerce Trends Dictating the Industry

Since the ecommerce industry is so large, it should not be surprising to see innovations that come and go. These innovations can be considered trends because they come and go. On the other hand, some trends make a big enough impact that they remain prominent and are unlikely to disappear anytime soon. Let's take a look at some of the…

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Branding Ideas

Modern Logo Design: What Does Your Logo Need to Stand Out?

Did you know that the iconic Nike logo was designed by a student who was originally paid $35? If you close your eyes and try to imagine as many logos as possible, you'll understand how much value a catchy logo can add to your business. Even if you put in all the effort to build the best business, you'll sabotage…

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cofee on table

Running A Digital Business? Here Are 6 Reasons to Use PDFs

The Portable Document Format (PDF) was created in the early 1990s. Sharing papers between multiple computers and operating systems was quite difficult at the time; thus, the aim was to establish a file format that would simplify the task. Over the past decades, it has evolved into one of the most frequently used document formats on the planet. Now, many…

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Benefits of Content Marketing for Local SEO

A high local ranking on search engines entails more leads, conversions, and eventually, better profits. Content marketing is paramount in improving local SEO. When you do it right, your business gains several benefits. In this article, we dive deep into what those benefits are and how you can achieve them. 1. Higher rankings in local SERPs Effective content marketing puts…

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encryption key management

What Is Encryption And How Does It Work: 5 Things To Know

Are you looking for some essential pieces of encryption? Do you want to know far more than the basic knowledge of Encryption? Then you are in the right place to get an array of more enhanced information about encryption. Let’s start with the definition. What Is Encryption? It is a particular method in which information is converted into a secret…

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eCommerce business

5 Things all eCommerce business owners should take into account

When it comes to expanding your eCommerce business, it can be very easy to get swept up in all of the excitement and anticipation. However, there is often an awful lot of work to be done to get your business organized for taking a big step like an expansion. Therefore, you need to think very carefully about whether both your…

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sitemap website

A professional guide to site mapping

A sitemap is a well-structured plan with information about a website's pages and content. It serves as a planning tool to help programmers and developers organize and lay out the website quickly. Designing a grade-A sitemap is critical if you are to create a user-friendly website today. Scroll down to understand what the entire process entails. Preparation Before getting down…

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franchise

Top 5 Ways To Set-up Your New Business In UK

There's a lot of enthusiasm when you're starting a new business, but it also comes with a lot of concerns. There will be a flood of issues to address; one of these will most likely be how you can set up a new business. The structure you pick will significantly impact how your business works. It can govern the taxation,…

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tips for small business

7 Marketing Tips for Small Businesses

Marketing is a huge part of running a business. You could have the best product the world’s ever seen, but if you don’t also have some great marketing strategies, your sales won’t grow. It’s not enough to throw an ad together or create a few social media posts, either. To make sure you reach as many people as possible, here…

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